SEO & GEO
For 20 years , ranking on Google was enough. Today 73% of B2B buyers now research inside AI tools before they touch a search engine. If your brand isn't being cited by ChatGPT, Perplexity, and Google AI Overviews, you're invisible to a growing share of your market and most agencies in Egypt aren't doing anything about it yet.
GEO, Generative Engine Optimisation
AI Is the New Search Engine. Is Your Brand the Answer?
40%
73% of buyers use AI tools in their purchase research.
89% of SaaS buyers rely on AI for vendor research.
ChatGPT visitors convert 5x better than Google organic.
This isn't a trend. It's the new default for how serious buyers find serious businesses.
AI Overviews now appear above organic results Over half of searches in target markets already show an AI summary before any link.
ChatGPT answers 1B+ queries per day Most buyers start research inside an AI assistant before they ever touch a search engine.
AI traffic isn't just more it's better Buyers who arrive from ChatGPT and AI tools already trust you. They convert at 14% vs Google's 2.8%. That's not a small advantage. That's a different game.GEO is how you get cited by AI the same way SEO got you ranked on Google. We're one of the first agencies in Egypt building this for clients right now.
A 3-Minute Explainer
SEO vs GEO
SEO gets you ranked when someone searches. GEO gets you cited when AI answers. Same goal different mechanics.
How SEO + GEO Works Together
3 min · No fluff · Straight to the strategy
THE HONEST PART - The Problem
SEO That Brings Buyers, Not Just Traffic
Most agencies chase rankings. We chase revenue. Big difference.
What most agencies do
- Target high-volume keywords with no buyer intent
- Produce generic content that ranks but never converts
- Report on sessions and rankings — not revenue
- Ignore AI search entirely — already behind
What most agencies do
- Target high-volume keywords with no buyer intent
- Produce generic content that ranks but never converts
- Report on sessions and rankings — not revenue
- Ignore AI search entirely — already behind
How GEO works
Traditional SEO vs AI Search
Traditional SEO
User types a query on Google
User searches on Google Gets 10 blue links. Clicks one. Maybe converts.
User clicks your link
We optimise for ranking Keywords, backlinks, technical structure, content depth.
We optimise for ranking
Still essential 70% of clicks still happen on organic results. This isn't going away.
AI Search
User asks AI a question
User asks ChatGPT, Claude or Perplexity Gets a direct answer — with sources cited.
AI recommends your brand
We optimise for citation Authority signals, structured content, entity recognition.
We optimise for citation
Where serious buyers are moving Your corporate clients are already researching this way. The question is whether your brand is in the answer.
Services
Everything Inside Your SEO & GEO Engagement
Six service pillars. All coordinated. One goal: compounding organic revenue.
Technical SEO Audit & Fixes
Most SEO problems aren't content problems — they're technical ones. Speed issues, crawl errors, broken structure, and weak architecture that prevents anything else from working. We fix the foundation first.
Keyword & Intent Research
We don't chase volume. We chase intent. Every keyword we target is mapped to where a buyer sits in their decision — awareness, comparison, or ready to act. Commercial intent comes first, always.
On-Page Optimisation
Every important page on your site optimised for how Google reads it and how AI engines cite it. Titles, headings, schema, internal linking, and content depth — done right, once, properly.
Content Strategy & Production
Monthly content that earns rankings, builds authority, and gets cited by AI. Written by people who understand your industry. Not keyword-stuffed articles. Not AI-generated filler. Content that actually answers what your buyers are searching.
Authority & Link Building
Real backlinks from real publications. We don't touch shortcuts — no PBNs, no spam directories, no bought links. The kind of authority that compounds over time and survives every algorithm update.
GEO: AI Engine Optimisation
The discipline most agencies in Egypt haven't started yet. We structure your content and build your brand authority so ChatGPT, Perplexity, and Google AI Overviews cite you when your buyers ask questions in your category.
The process
From First Audit to Page 1
Four clear phases. No guessing. No waiting 6 months in the dark.
Audit & Diagnosis
Full technical audit, competitor gap analysis, keyword mapping, and GEO opportunity assessment. You see exactly where you stand and where the opportunity is.
Fix & Optimise
Fix all technical issues. Optimise existing pages for target keywords. Set up tracking, schema markup, and the content architecture for GEO.
Create & Publish
Monthly content calendar executed. Articles, service pages, FAQ content, and GEO-optimised pieces built to rank on Google and get cited by AI engines.
Scale & Compound
Double down on what's ranking. Build topical authority clusters. Expand GEO presence. Monthly reporting tied to leads and revenue — not just rankings.
HOW WE BUILD GROWTH
Different Capabilities. One Growth System.
We connect the parts your business needs around one strategy, so every channel works toward the same growth objective.
BUILT WITH BUSINESSES. BUILT TO PERFORM.
BUILTWITHBUSINESSES.BUILTTOPERFORM.
People Who Trust Us
join community of leading creators and get more out of your business.
“Our commitment to innovation and excellence enables us to create solutions that not only meet expectations but exceed them, fostering long-term relationships and growth.”
Sarah Johnson
Chief Innovation Officer
“In a rapidly changing digital landscape, our agility and insight allow us to adapt strategies that align with evolving market demands and customer expectations.”
Michael Chen
VP of Strategy
“By leveraging data-driven insights, we empower our clients to make informed decisions that enhance their competitive advantage and drive sustainable growth.”
Emily Tran
Director of data analyst
“Our commitment to innovation and excellence enables us to create solutions that not only meet expectations but exceed them, fostering long-term relationships and growth.”
Sarah Johnson
Chief Innovation Officer
“In a rapidly changing digital landscape, our agility and insight allow us to adapt strategies that align with evolving market demands and customer expectations.”
Michael Chen
VP of Strategy
“By leveraging data-driven insights, we empower our clients to make informed decisions that enhance their competitive advantage and drive sustainable growth.”
Emily Tran
Director of Data Analytics
Need Expert Eyes on What's Holding Your Business Back?
You don't need another agency pitch. You need to know what's actually getting in the way. We'll look at your growth and performance system, from strategy and revenue to channels, acquisition, customer journey, and conversion.
Beshoy Magdy
CEO & Founder, THE SQUAD
30 min
Google Meet
WALK AWAY WITH
Discover what’s really holding your business back.
Understand your strategy, revenue, and growth model.
Spot gaps across channels, acquisition, and conversion.
Identify where time, money, and effort are being wasted.
Define what to fix, change, or focus on next.
Trusted by Businesses Across Egypt & MENA.
Questions and answers
Do you design and develop the website?
What does “Growth is a System” mean?
How do you decide where to start?
How do you measure success?
Can you work with our existing marketing team or partners?
What happens on the first call?
How much do your services cost?
How long does a typical project take?
Most Businesses Don’t Need More Marketing
They need a system that turns attention into revenue.
More ads will not fix weak positioning.
More content will not fix broken conversion paths.
More traffic means nothing if your business leaks revenue after the click.
That is why we obsess over systems.
Because scaling is not about doing more.
It is about fixing what breaks growth.