Performance Marketing
Media buying puts your budget to work. But performance depends on the creatives people see, the copy they respond to, the data you track, the funnel and customer journey from interest to action. We treat it as an acquisition system, connecting strategy, ads, creatives, copy, analytics, and funnels to drive measurable revenue and growth.
We Spent
10,000,000
MILLIONS
Meta Ads
Turn attention into demand through creative testing, audience signals, and conversion data. We use performance insights to understand what converts and where more spend makes sense.
Create demand → Test → Optimize → Scale
Google Ads
Capture existing demand when people search for a solution. From Search, Shopping, and Performance Max, we connect intent with conversion data to understand what drives results.
Capture intent → Convert → Optimize
TikTok Ads
Turn discovery into demand through Reels, hooks, and creative testing. We test angles, formats, messages, and audiences to find what earns attention, drives action, and scales.
Hook → Engage → Test → Scale
LinkedIn Ads
Reach B2B decision-makers through campaigns built around acquisition across companies, industries, roles, and professional audiences. We focus on qualified demand, not just lead volume.
Target → Influence → Qualify → Convert
Performance Marketing System. Built For Scalable Growth.
Running ads can generate clicks, traffic, leads, and sales. But does a strong ROAS mean you’re making money? Not necessarily. What matters is how your channels perform together, what it costs to acquire a customer, what they’re worth, and whether you can grow profitably. Performance marketing connects your channels, creatives, copy, customer journey, analysis, and business economics so every decision works toward revenue and profitable growth.
Strategy Before Spend
We build your strategy around audience, offer, creative, copy, media planning, customer acquisition, budget allocation - so every channel and campaign has a role before spend begins.
Beyond Media Buying
Meta, Google, TikTok, and LinkedIn each serve a different role in your paid media and customer acquisition strategy. We build the right channel mix around demand, customers, and business goals.
Customer Journey Flow
An ad is only the start. Websites, Landing pages, funnels, conversion, customer journey, and CRO determine what happens after the click - turning attention into customers and revenue.
Data Drives Growth
We turn performance data and analytics into decisions using ROAS, CAC, LTV, MER, and performance insights to optimize campaigns, allocate budget, and scale what delivers sustainable growth.
The Sales Funnel Behind Your Customer Journey.
The sales funnel connects every stage of the customer journey, from awareness to consideration and conversion. Our full-funnel marketing strategy attracts, engages, and converts customers, building loyalty beyond the first purchase. We tailor campaigns and customer experiences to each stage, using conversion rate, ROAS, CAC, and LTV to optimize performance, allocate budget, and drive growth.
Awareness
Introduce your brand to the right people through relevant channels, creative, and messaging.
Engagement
Build interest and encourage interactions through relevant content, messaging, and brand experiences.
Consideration
Give customers a reason to choose you through a compelling offer, clear positioning, and proof.
Conversion
Turn intent into revenue by removing friction across the conversion journey.
Retention
Drive repeat purchases, loyalty, and referrals by delivering lasting customer value.
THE SQUAD Performance System
Your ads aren't the whole growth strategy. They're one part of it. Your creative drives clicks. Your website drives conversions. Your tracking informs decisions. Your acquisition economics determine what you can scale. We connect every part of performance marketing around your business, your customers, and your data with one goal: profitable, sustainable growth.
Business & Market Discovery
We start by understanding your business, products or services, business model, and what drives your revenue. We assess the metrics that matter, from margins & customer value to acquisition costs and break-even ROAS, to establish realistic targets and guide our long-term growth strategy.
Customers & Market Research
We start by understanding your customers, competitors, and market: what drives buying decisions, pain points, objections, and why they choose one solution over another. These insights shape your customer personas, messaging, creative angles, and customer journey, guiding our strategy.
Strategy & Media Planning
We define your channel mix, media plan, budget allocation, customer journey, funnel stages, and performance targets before spending begins. Every channel has a role, every budget decision has a rationale, and every campaign has a clear objective aligned with your business goals.
Offer & Landing Pages
Traffic means nothing if the experience doesn't convert. We assess your offer, website, and landing pages to understand how customers navigate, where they drop off, and what's stopping them from taking action. Then we align your ads, messaging, and customer journey to turn more traffic into leads and orders.
Tracking & Analytics
We set up and validate tracking across Meta, Google, and TikTok, including conversion events, Conversions API integrations, GA4, heatmap tools, and third-party integrations. You get a better understanding of what drives leads, sales, and revenue, helping us make better-informed marketing decisions.
Creative Strategy & Ad Copywriting
We develop ad concepts, angles, hooks, copy, scripts, and visuals based on customer insights, your offer, and campaign objectives. Every creative is built to capture attention, communicate value, and give your audience a reason to act. We use insights to refine creative direction and keep messaging relevant.
Media Buying & Campaign Optimization
We launch and manage paid advertising campaigns across the channels that fit your business, testing creatives, offers, audiences, and landing pages. We use performance data to optimize campaign delivery, reallocate budget, and scale investment when the results justify it.
Performance Reporting & Scaling
We connect campaign results across channels to understand what drives purchases, leads, and revenue. From CPA, CPL, CAC, and LTV to blended ROAS, MER, we turn performance data into smarter budget decisions, identify opportunities to improve efficiency, and scale what delivers sustainable growth.
EMAIL MARKETING & AUTOMATION
Turn First-Time Buyers Into Long-Term Customers.
Most businesses focus on acquiring customers, then overlook what happens after the first purchase. No follow-up. No retention strategy. No reason to come back. We build automated email flows and targeted campaigns that nurture customer relationships, drive repeat purchases, and help increase customer lifetime value (LTV).
Welcome & First Purchase
Turn new subscribers into first-time customers. We build automated welcome email sequences that introduce your brand, communicate your value, answer common questions, and encourage subscribers to make their first purchase with confidence and less hesitation.
Abandoned Cart Recovery
70% of shopping carts are abandoned before purchase. Shoppers leave for many reasons, from unexpected costs to hesitation at checkout. We build automated cart recovery emails that bring shoppers back, address buying objections, and encourage them to complete their purchases.
Lead Nurturing
Move potential customers closer to a buying decision. We build targeted email sequences that answer questions, address objections, build trust, and keep your brand relevant throughout the buying journey, giving prospects compelling reasons to take the next step.
Customer Retention & Loyalty
Turn first-time buyers into loyal brand advocates. We build automated email flows that strengthen customer relationships, re-engage inactive buyers, encourage repeat purchases, increase customer lifetime value (LTV), and turn satisfied customers into advocates who recommend your brand to others.
Promotional Email Campaigns
Turn product launches, promotions, and seasonal opportunities into sales. We plan and create targeted email campaigns for new products, special offers, restocks, and seasonal events, reaching relevant customer segments with messages designed to drive engagement and purchases.
CREATIVE STRATEGY & AD COPYWRITING
We Don’t Just Run Ads We build Everything Inside Them.
Great ads do more than grab attention. We build performance ad creatives and conversion-focused copy around your customers’ needs, motivations, and buying objections. From visual hooks and video scripts to ad headlines and landing pages, every creative and message has a job - turning attention into action.
Ad Creative Strategy
Creative Angles
One product. Multiple reasons to buy. We develop distinct ad creative concepts around your customers’ desires, pain points, product benefits, and buying objections. Each creative angle gives your offer a different reason to matter, shaping the message, visual direction, and story to connect your offer with different customer motivations.
Visual Hooks & Storytelling
The first frame has a job: earn the next second. We develop visual hooks and storytelling sequences that capture attention, communicate your message quickly, and give people a reason to keep watching. From opening shots & on-screen text to movement, composition, sound, and pacing, every creative helps move viewers from attention to action.
Creative Diversity & Variations
Creative diversity means more than changing the format. We develop diverse ad creative variations across static image ads, carousel ads, short-form video ads, and UGC-style creatives. Each variation explores different concepts and visual Styles, adapted to the platform, audience, placement, and campaign objective to discover what resonates.
Ad Creative Production
Built for the platform. Designed around performance. We produce campaign-ready ad creatives and short-form videos, or provide detailed creative briefs for your production team. From platform-specific layouts and aspect ratios to on-screen text, sound, and placement requirements, staying aligned with your brand and campaign objective.
Ad Copywriting
Offer Messaging & CTAs
The offer is what sells. The copy is what frames it. We shape your offer, highlight its strongest benefits, communicate why it matters to your customers, address buying objections, and write compelling calls to action that give potential customers a clear reason to take the next step.
Landing Page Copywriting
The ad gets the click. The landing page turns it into action. We write conversion-focused landing page copy that picks up where your ad leaves off, communicates your offer clearly, answers customer questions and addresses buying objections, and guides visitors toward a purchase or lead submission.
Ad Hooks & Video Scripts
The first seconds of an ad can make or break its message. We develop compelling ad hooks and video scripts that hit a nerve into customer pain points, desires, and speak to their deepest buying motivations, using strong openings and persuasive storytelling to turn attention into action.
Ad Headlines & Body Copy
Your headline earns attention. Your copy turns interest into desire. We write compelling ad headlines, primary text, and descriptions for Meta Ads, Google Ads, and other paid media campaigns, highlighting what customers want, what holds them back, and giving them a compelling reason to take action.
Real Campaigns. Proven Results. THE SQUAD SYSTEM.
We connect ad creative, landing pages, media buying, and conversion tracking into one growth system. Explore real campaign results through performance analytics, conversion data, ROAS, and revenue.
HOW WE BUILD GROWTH
Different Capabilities. One Growth System.
We connect the parts your business needs around one strategy, so every channel works toward the same growth objective.
Need Expert Eyes on What's Holding Your Business Back?
You don't need another agency pitch. You need to know what's actually getting in the way. We'll look at your growth and performance system, from strategy and revenue to channels, acquisition, customer journey, and conversion.
Beshoy Magdy
CEO & Founder, THE SQUAD
30 min
Google Meet
WALK AWAY WITH
Discover what’s really holding your business back.
Understand your strategy, revenue, and growth model.
Spot gaps across channels, acquisition, and conversion.
Identify where time, money, and effort are being wasted.
Define what to fix, change, or focus on next.
Trusted by Businesses Across Egypt & MENA.
Case Studies
See How We Turn Strategy Into Measurable Business Growth.
BUILT WITH BUSINESSES. BUILT TO PERFORM.
BUILTWITHBUSINESSES.BUILTTOPERFORM.
Clients Who Trust Us
Hear directly from our clients about their experience working with THE SQUAD.
“Our commitment to innovation and excellence enables us to create solutions that not only meet expectations but exceed them, fostering long-term relationships and growth.”
Sarah Johnson
Chief Innovation Officer
“In a rapidly changing digital landscape, our agility and insight allow us to adapt strategies that align with evolving market demands and customer expectations.”
Michael Chen
VP of Strategy
“By leveraging data-driven insights, we empower our clients to make informed decisions that enhance their competitive advantage and drive sustainable growth.”
Emily Tran
Director of data analyst
“Our commitment to innovation and excellence enables us to create solutions that not only meet expectations but exceed them, fostering long-term relationships and growth.”
Sarah Johnson
Chief Innovation Officer
“In a rapidly changing digital landscape, our agility and insight allow us to adapt strategies that align with evolving market demands and customer expectations.”
Michael Chen
VP of Strategy
“By leveraging data-driven insights, we empower our clients to make informed decisions that enhance their competitive advantage and drive sustainable growth.”
Emily Tran
Director of Data Analytics
Is Your Performance Marketing Delivering What Your Business Needs?
Is Your Performance Marketing Actually Working?
Running ads is easy. Knowing what's driving results is harder.
- Are your paid advertising campaigns generating customers, not just clicks?
- Do you know which channels deliver the best ROAS?
- Can you track every lead, purchase, and conversion?
- Is your website converting paid traffic into customers?
- Can you scale your PPC campaigns without losing profitability?
More ad spend won't fix what you haven't measured.
Performance marketing isn't just about running ads. It's about understanding what drives conversions, what customer acquisition costs, and where your budget delivers the best return.
Questions and answers
Do you design and develop the website?
What does “Growth is a System” mean?
How do you decide where to start?
How do you measure success?
Can you work with our existing marketing team or partners?
What happens on the first call?
How much do your services cost?
How long does a typical project take?