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Performance Marketing

Meta AdsGoogle AdsMedia BuyingFull Funnel Strategy

Performance Marketing Built to Drive Real Growth

Most businesses waste their ad budget on campaigns with no real system behind them. 
We build the full performance engine - strategy, creative, media buying, and optimization.

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Book A Free Call

We spent

$1,000,000,000

MILLIONS
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Tiktok

Short-form video ads that reach younger audiences at scale Growing fast in egypt carly moves are winning disproportionalty

Lowest CPM of any major platform right now

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Google Ads

Search, display, and shopping campaigns. Capture buyers at the exact moment they’re looking for what you sell.

40% avg reduction in cost per-lead

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Meta Ads

Short-form video ads that reach younger audiences at scale Growing fast in egypt carly moves are winning disproportionalty

40% Conversion

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LinkedIn Ads

Short-form video ads that reach younger audiences at scale Growing fast in egypt carly moves are winning disproportionalty

Lowest CPM of any major platform right now

Why Performance Marketing Wins

Because it's not about running ads. It's about building a system where every channel, every asset, and every decision works together toward one goal - revenue.

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Every Channel Connected

Ads, platforms, content, email, landing pages, all running together. Not in silos. One system, one direction, one goal.

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Strategy Before Spend

Right channels. Right audience. Right budget allocation. We build the plan before we spend a single penny -because guessing is expensive.

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Built Around Your Buyer

Personas, messaging, creatives, and touchpoints - all designed around who your customer is and exactly what moves them to act.

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Decisions from Data

Every move is based on what the numbers say - not gut feeling. We track, analyse, and act on real performance data, every single day.

Not just a Funnel. A Machine.

We build the full customer journey from the moment someone first sees your brand 
to the moment they refer someone else to you. It's a system that compounds. 
The longer it runs, the better it gets. The machine doesn't stop at the sale. It feeds itself each stage making the next one stronger.

Apply It to Your Business

We put your brand in front of the right people, consistently and at scale. Building recognition before they even know they need you.

We nurture interest through content and messaging that builds trust. Turning cold audiences into people who actually want to hear from you.

We position your offer as the obvious choice through proof, clarity, and the right message at the right moment.

Compelling offers, and the right CTA - turning intent into action and clicks into paying customers.

We keep customers engaged, increase their lifetime value, and turn them into advocates who bring new customers for free. 
The wheel keeps spinning.

Awareness

Engagement

Consideration

Conversion

Retention

Awareness

We put your brand in front of the right people, consistently and at scale. Building recognition before they even know they need you.

Engagement

We nurture interest through content and messaging that builds trust. Turning cold audiences into people who actually want to hear from you.

Consideration

We position your offer as the obvious choice through proof, clarity, and the right message at the right moment.

Conversion

Compelling offers, and the right CTA - turning intent into action and clicks into paying customers.

Retention

We keep customers engaged, increase their lifetime value, and turn them into advocates who bring new customers for free. 
The wheel keeps spinning.

The Squad Performance System

Eight components. One system. Built to drive revenue

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Market & Business Audit

We start by understanding your business, your market, and where you stand. Before anything is built or spent, we know exactly what we're working with and what needs to change.

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Customer Persona & Targeting

We define exactly who your customer is, their mindset, their pain points, and what makes them act. Every campaign we run is built around a real person, not a demographic guess.

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Strategy & Channel Planning

We build the full growth plan, which channels to use, how to split the budget, and what the goal is at each stage. Strategy first. Spend second.

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Ad Creative & Copywriting

We produce everything your campaigns need, the visuals, the copy, the hooks, and the formats. Built for each platform and each stage of the funnel, and refreshed before they stop performing.

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Ads Management

Full campaign setup and daily management across Meta, Google, TikTok, Snapchat, and LinkedIn. We handle everything - targeting, bidding, placements, and performance.

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Tracking & Analytics Setup

Pixel, Conversion API, GA4, and full event tracking - set up correctly from the start. Every decision we make is based on accurate data, not assumptions.

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Conversion & Funnel Optimisation

We optimise the full path from ad to sale — landing pages, offers, and every step in between. Traffic means nothing if the journey doesn't convert.

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Reporting & Strategic Decisions

Clear reporting on the numbers that matter - ROAS, cost per lead, cost per acquisition. And with every report, a clear plan for what we do next.

Apply the System to Your BusinessWalk Through the Process

iconWorks best alongside performance Marketing

Your Ads Get the Lead Email Turns it into Revenue

Most businesses pay to acquire a lead, then let it go cold. No follow-up. No sequence. No second chance. We build the automated flows that convert what you already paid for.

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Abandoned Cart Recovery

70% of abandoned carts were never “lost.” They were ignored. We build automated recovery flows that bring buyers back before intent disappears.

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Welcome Series

Most brands collect emails. Then disappear. We build welcome and nurture sequences that build trust, remove hesitation, and convert cold leads into paying customers.

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Lead Nature Sequence

42% of leads go cold when follow-up depends on manual effort. We build automated systems that keep conversations moving while your team focuses on growth.

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Retention & Loyalty

Acquiring a new customer costs 5x more than keeping one.
Most businesses focus only on the first sale.That kills long-term profitability. We build post-purchase and retention flows that increase repeat purchases and customer loyalty automatically.

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Revenue-Driven Campaigns

Promotions. Launches. Restocks. Seasonal pushes. Every campaign is built to generate action not just fill inboxes.

Creative & Copy

We Don’t Just Run Ads We build Everything Inside Them.

The creative is where most campaigns win or die. 70–80% of ad performance comes from the creative not the targeting or the budget. We build the full creative system: the visuals, the scripts, the hooks, the copy. Then we test it, improve it, and keep it performing every week.

iconWritten Copy

iconOffer Framing & CTAs

The offer is what sells - the copy is what frames it. We write CTAs that are specific, urgent, and impossible to scroll past. Not "Learn More." Something that makes your buyer feel they'd be losing out by not clicking.

iconLanding Page Copy

The ad gets the click. The landing page gets the sale. If the page your buyer lands on doesn't convert, the ad spend is wasted. We write landing page copy that picks up exactly where the ad left off and closes.

iconHook Writing

The first line of every ad is the most important one If it doesn't stop the scroll in 2 seconds, nothing else matters. We write multiple hook variations per campaign testing each until we find the one your audience can't ignore.

iconAd Headlines & Body Copy

Headlines built around your buyer's pain point not your brand's message. Body copy written to build desire, handle objections, and earn the click. Every word has a job. If it doesn't do it, we cut it.

iconCreative & Visuals

iconThe Angle

The angle isn't just a copy decision, it shapes everything the viewer sees. A fear-based message looks completely different from one built on desire or aspiration. Before we design anything, we decide what emotional direction the creative takes. The wrong angle makes even a beautiful ad invisible.

iconThe Visual Hook

What your buyer sees in the first frame - before they read a single word - is what stops the scroll or doesn't. Color, composition, contrast, movement. We design the first frame like it's the only frame, because for most people scrolling at full speed, it is.

iconThe Format

Static image, short-form video, carousel, UGC - each format has a specific job and a specific moment in the buyer's journey where it wins. We decide what to make based on the message, the platform, and where your audience is right now. Format is a strategy decision, not a production one.

iconThe Production

We design and produce the creative ourselves or we hand your team a brief so detailed they can't get it wrong. Either way, what gets made is built for performance. Every asset is designed to work inside the platform, not just look good in a presentation.

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Services

Everything You Need to Launch, Grow, and Scale Online.

Every Channel. One Strategy. One Team, Most businesses run their marketing in pieces. Ads here. Content there. A website that no one's optimizing.

See All Services

Website Design & Development

Built to perform, not just impress.

Custom design websites

Shopify and ready-made websites

Landing pages built to convert

E-commerce development

Website redesigns

Social Media Management

Posting with purpose, not just presence.

Content strategy and calendar

Content creation and creative direction

Community management

Content marketing

SEO & GEO

Rank on Google. Get cited by AI tools. Own search everywhere.

Technical SEO

Keyword research and on-page optimisation

Content strategy built for search

Link building

GEO — appear in ChatGPT, Claude and Google AI Overviews

Need Expert Eyes on Your Strategy?

If your strategy isn’t bringing leads or sales, you might not need more traffic — you need better UX. Let me take a look. One fix could change everything.

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Beshoy Magdy

CEO, Founder The Squad

30 min

Google Meet

During our meeting, we'll discuss :

Website or app flow

Conversion blockers

Design mistakes that cost you money

How to improve user experience

What to fix first for better results

Free 30-Min Consultation
4.9+

(0/5) Exclusive price for first 5 clients.

Featured Work

See How We Help B2B Brands Grow.

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Logo CreationCorporatebranding

Azza Fahmy30% increase Conversion Rate

Stay on top of the market, give your website a fresh look, and boost your business stats to wow your customers with our web design service.

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Logo CreationLogo CreationLogo Creation

Studio 7630% increase Conversion Rate

Stay on top of the market, give your website a fresh look, and boost your business stats to wow your customers with our web design service.

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Logo CreationLogo CreationLogo Creation

Studio 7630% increase Conversion Rate

Stay on top of the market, give your website a fresh look, and boost your business stats to wow your customers with our web design service.

Making . the cloud effortless for thousands of companies

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People Who Trust Us

join community of leading creators and get more out of your business.

“Our commitment to innovation and excellence enables us to create solutions that not only meet expectations but exceed them, fostering long-term relationships and growth.”

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Sarah Johnson

Chief Innovation Officer

“In a rapidly changing digital landscape, our agility and insight allow us to adapt strategies that align with evolving market demands and customer expectations.”

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Michael Chen

VP of Strategy

“By leveraging data-driven insights, we empower our clients to make informed decisions that enhance their competitive advantage and drive sustainable growth.”

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Emily Tran

Director of data analyst

“High-growth teams partner with us because we focus on what actually moves the needle—clear strategy, conversion-focused design, and performance marketing that drives measurable revenue.”

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Beshoy Magdy

CEO , Founder

“Our commitment to innovation and excellence enables us to create solutions that not only meet expectations but exceed them, fostering long-term relationships and growth.”

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Sarah Johnson

Chief Innovation Officer

“In a rapidly changing digital landscape, our agility and insight allow us to adapt strategies that align with evolving market demands and customer expectations.”

Image

Michael Chen

VP of Strategy

“By leveraging data-driven insights, we empower our clients to make informed decisions that enhance their competitive advantage and drive sustainable growth.”

Image

Emily Tran

Director of Data Analytics

Most Businesses Don’t Need More Marketing

They need a system that turns attention into revenue.

More ads will not fix weak positioning.

More content will not fix broken conversion paths.

More traffic means nothing if your business leaks revenue after the click.

That is why we obsess over systems.

Because scaling is not about doing more.

It is about fixing what breaks growth.

Questions and answers

What type of companies do you work with?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words,

How long does a typical project take?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words,