Privacy Policy
Privacy Policy
Last updated: June 2026
This Privacy Policy explains how The SQuad collects, uses, and protects your personal information when you visit our website or contact us. We are committed to handling your data with respect and transparency, in accordance with Egypt's Personal Data Protection Law No. 151 of 2020 and applicable data protection regulations in the UAE and Saudi Arabia.
Who We Are
The Squad is a performance and growth marketing agency based in Egypt, serving clients across Egypt, the UAE, and Saudi Arabia. Our services include performance marketing, web design and development, SEO and GEO, and social media management.
When this policy refers to "The Squad," "we," "us," or "our," it means The Squad agency and its team. When it refers to "you," it means any person visiting our website or submitting information through our contact forms.
Registered address: Cairo, Egypt
Contact email: hi@thesquad.com
What We Collect
We only collect information that is necessary to respond to your enquiries and provide our services.
Information you give us directly
- Your name
- Your email address
- Your phone number (if provided)
- Your company name and role (if provided)
- Any messages or information you include in contact or booking forms
Information collected automatically
- Your IP address and general location (country or city level)
- The type of device and browser you use
- Pages you visit on our website and how long you spend on them
- How you arrived at our website (e.g. from a search engine, social media, or a direct link)
- Actions you take on our site (clicks, scrolls, form submissions)
We do not collect sensitive personal data such as health information, financial details, national ID numbers, or anything unrelated to marketing and business services.
How We Use Your Information
We use the information we collect for the following purposes only:
To respond to your enquiries
when you fill in a contact form or book a call, we use your details to get back to you.
To provide our services
if you become a client, we use your information to manage the engagement and communicate with you.
To improve our website
we use anonymised analytics data to understand how our site is being used and where we can improve it.
To run and measure advertising campaigns
we use tracking pixels to measure the performance of our own ads. We do not use your data to serve ads on behalf of other companies.
To send you relevant updates
with your consent, we may send occasional emails about our services, insights, or industry updates. You can opt out at any time.
We will never sell your personal data to third parties. We will never use your information for any purpose you have not consented to.
Who We Share Your Information With
We do not sell, rent, or trade your personal information. We only share data with the following categories of third parties, and only where necessary:
Tools and platforms we use
To respond to your enquiries
when you fill in a contact form or book a call, we use your details to get back to you.
To provide our services
if you become a client, we use your information to manage the engagement and communicate with you.
To improve our website
we use anonymised analytics data to understand how our site is being used and where we can improve it.
To run and measure advertising campaigns
we use tracking pixels to measure the performance of our own ads. We do not use your data to serve ads on behalf of other companies.
To send you relevant updates
with your consent, we may send occasional emails about our services, insights, or industry updates. You can opt out at any time.
We will never sell your personal data to third parties. We will never use your information for any purpose you have not consented to.
All third-party tools we use are required to handle your data in accordance with their own privacy policies and applicable data protection laws. We do not grant them permission to use your data for their own marketing purposes.
Cookies
Our website uses cookies — small text files stored on your device — to make the site work properly and to understand how it is being used.
Cookie Type
Purpose
Can You Opt Out?
Essential cookies
Required for the website to function. Without these, some parts of the site won't work.
No — these are necessary.
Analytics cookies
Help us understand how visitors use our site so we can improve it. Data is anonymised. (Google Analytics)
Yes — you can decline these.
Marketing cookies
Used to measure the performance of our own advertising campaigns. (Meta Pixel, Google Ads)
Yes — you can decline these.
Preference cookies
Remember your choices on our website (e.g. language or cookie consent).
Yes — optional.
You can control cookie settings through your browser at any time. Disabling certain cookies may affect how some parts of our website function. Most browsers allow you to refuse cookies or delete existing ones — refer to your browser's help documentation for instructions.
How Long We Keep Your Information
We only keep your personal data for as long as it is necessary for the purpose it was collected.
Enquiry data
(name, email, message) is kept for up to 12 months if no engagement follows, or for the duration of the client relationship if one begins.
Client data
is kept for the duration of the engagement and up to 3 years after it ends, for legal and accounting purposes.
Analytics data
is retained in anonymised form for up to 26 months via Google Analytics, in line with their standard retention settings.
Marketing email subscribers
are retained until they unsubscribe or request deletion.
When data is no longer needed, it is securely deleted or anonymised.
Your Rights
Under Egypt's Personal Data Protection Law No. 151 of 2020, and applicable laws in the UAE and Saudi Arabia, you have the following rights regarding your personal data:
Right to Access
You can request a copy of the personal data we hold about you at any time.
Right to Object
You can object to us processing your data for marketing purposes at any time.
Right to Correction
If any information we hold is inaccurate or incomplete, you can ask us to correct it.
Right to Withdraw Consent
Where processing is based on your consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
Right to Deletion
You can request that we delete your personal data, subject to any legal obligations we have to retain it.
Right to Opt Out of Marketing
Every marketing email we send includes an unsubscribe link. You can also email us directly to be removed.
Third-Party Links
Our website may contain links to other websites — such as our social media profiles, partner sites, or tools we reference. Once you leave our website, this Privacy Policy no longer applies.
We are not responsible for the privacy practices of third-party websites and recommend you read their privacy policies before sharing any personal information with them.
Children's Privacy
Our website and services are intended for business owners and marketing professionals. We do not knowingly collect personal data from anyone under the age of 18.
If you believe a minor has submitted information through our website, please contact us immediately at hi@thesquad.com and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the tools we use, or applicable laws. When we make material changes, we will update the "Last updated" date at the top of this page.
We encourage you to review this page periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have any questions about this Privacy Policy, want to exercise your rights, or have a concern about how we handle your data, please get in touch:
The Squad, Privacy Enquiries
Email us at hi@thesquad.com
We aim to respond to all privacy-related requests within 30 days.
Email Us